“Gossip Girl” ended its six-season run with a major reveal: The identity of its tattle-tale blogger.
Known only as Gossip Girl and given narrative voice by actress Kristen Bell, she turned out to be a he. The Monday night finale revealed Gossip Girl was secretly the work of character Dan Humphrey.
Dan, played by Penn Badgley, was a budding poet and a student at Manhattan’s posh St. Jude’s Preparatory School for Boys. But he came from the other side of the tracks, or rather, from Brooklyn, across the East River.
His Gossip Girl blog was a sassy tell-all account of the lives of the privileged young adults who made up the CW drama. Other series stars included Blake Lively, Leighton Meester and Chace Crawford.
At the end, Dan fittingly pronounced Gossip Girl dead.
Twitter and the TV ratings firm Nielsen are joining forces to create a way to measure TV-related conversation on the micro-blogging site.
The companies say the new Nielsen Twitter TV Rating will be available at the start of the fall 2013 season.
This new service will be designed to complement Nielsen’s traditional TV ratings, giving TV networks and advertisers the real-time metrics required to chart TV audience social activity. It’s the first-ever measurement of the total audience for social TV activity – both those participating in the conversation and those who are exposed to it.
The companies say Twitter’s more than 140 million active users send 1 billion tweets every 2 1/2 days.
Zac Posen is in on “Project Runway” – he’ll be the new featured judge, filling the chair on Jan. 24 that Michael Kors sat in for the show’s first 10 seasons.
“This was an amazing opportunity,” Posen said. “I hope I’m here to give a new perspective to the designers.”
Kors isn’t “out” – as host Heidi Klum likes to say to the fashion-design contestants who get the boot on the granddaddy of fashion reality TV shows. His schedule didn’t allow a commitment, but he will come back as a guest judge for the season finale, according to a statement for Lifetime TV.
Posen said he learned from Kors. “When I was a guest judge, I saw he was always a generous, warm mentor.”
It’s Klum’s role in the new lineup to bring the voice of the woman who might be the eventual customer. Nina Garcia, the fashion director at Marie Claire, has her editorial eye, and Posen analyzes the specifics of the design, he said.