October’s retail sales results, the best performance since April 2008, show that Americans are spending a little more. But will they be willing to pay full price this holiday season?
Stores are heading into the period with slashed inventories, determined not to have the fire sales that characterized last Christmas. But shoppers are still facing tight credit and a weak job market and might wait for fat discounts or not buy at all.
That game of chicken will determine the holiday winners and losers.
Sales at stores open at least a year rose 2.1 percent in October, according to the International Council of Shopping Centers-Goldman Sachs tally, compared with a 4.2 percent drop in October 2008. The October results beat estimates for a 1 percent gain and followed a surprising 0.6 percent increase in September.
Sales at stores open at least a year are considered a key indicator of a retailer’s health.
