Vera Bradley Annual Outlet Sale 2016
It’s that time of year again: Spring means a flock of 60,000 eager bargain hunters will descend on the Allen County War Memorial Coliseum in search of treasure. Yes, it’s time for the Vera Bradley Annual Outlet Sale, running from April 13-17.
This year’s sale brings new and discontinued patterns, plus puppies. Yes, the Allen County SPCA will be on hand on Sunday, and anyone who adopts a dog at the sale will receive a free Vera Bradley leash and collar. Theresa Palermo, chief marketing officer for Vera Bradley, said the company wanted to celebrate its hometown with this year’s sale, noting that on Wednesday, local organizations will be on hand for shoppers, bringing mascots along for the fun (plus wine tastings from Country Heritage Winery and chair massages!). Friday is teachers and veterans day, with those professionals receiving a special offer that day. On Saturday, anyone who brings a canned food donation for Community Harvest Food Bank will receive a percentage off their total purchase.
“We’re proud to call Northeast Indiana home,” Palermo said, adding that nearly 700 people are employed by Vera Bradley locally. The 60,000-plus shoppers come from across the country and even from across the globe, pumping $5 million in ancillary spending into the city.
There’s a wide variety of Vera Bradley items available at the sale, which is changing its name this year from “Outlet Sale” to “Annual Sale.” There are even store fixtures, such as paintings and wall sconces from stores that are refreshing their looks, available for purchase. And of course, two percent of all purchases are donated to the Vera Bradley Foundation for breast cancer research. Shoppers can also round up their purchases or make an extra donation to support the foundation.
New this year are leather items such as handbags and totes, plus a new line of rolling travel bags and “Streeterville” fabric, made from a durable nylon blend. And while you’ll find many of your favorite floral patterns on hand, Vera Bradley is pushing the boundaries, with color-blocking, stripes and solids that offer a sophisticated look in handbags, laptop cases and more.
New also this year is the entrance to the sale at the coliseum: shoppers will enter at the coliseum’s new Conference Center to the south of the main entrance. From there, shoppers will be guided to a waiting area where they can get in line before entering the main expo hall where there are bargains galore. Prices are 30-60 percent off retail (and higher — there’s even a “last chance” clearance area with many items under $5.00), and there’s everything from office supplies like binder clips, stationery and pens to candles, comforters, luxurious bathrobes and snuggly slippers.
Of course, there are plenty of handbags — from tiny wristlets to crossbody bags to large totes that will hold anything you need. The Lighten Up Yoga Sports Bag features a side pocket for your shoes and straps to hold your yoga mat in place. There’s even a Vera Bradley paddleboard for sale for $1,500, shipping included.
You’ll need to register before you shop, so visit www.verabradley.com for more information and to get registered.